Monday, October 18, 2021
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WORLD’S WEALTHIEST LEAGUES AND CLUBS SPEARHEADING OTT GROWTH

More than a third of the world’s top soccer clubs and six of the top ten largest leagues and federations now offer premium over-the-top (OTT) streaming services, according to new research.

Of the new rights holder-owned services to hit the market in recent times, nearly half were launched in the past two years, a statistic which underlines the rapid growth seen in the OTT sports sector.

The insights form part of a new report by NAGRA, the Kudelski Group-owned pay-TV and OTT solutions provider, which assesses the impact standalone sports streaming services are having on pay-TV.

The report, titled The Global Market For Premium Sports OTT Services, notes that an increasing number of sports rights holders are launching premium OTT services ‘to drive additional engagement and revenues from their most loyal fans.’

In North America, all four major leagues have long operated their own streaming services that show live and archived games both domestically and internationally. Outside of the US, meanwhile, Formula One also operates its own OTT platform, F1 TV, which debuted last year.

Of Europe’s top domestic soccer competitions, four of which rank inside the world’s top ten leagues and federations by revenue, only Italy’s Serie A currently transmits live match action via its own OTT service.

Others, however, are showing signs of following suit. England’s Premier League is reportedly considering launching its own streaming platform, while Spain’s LaLiga already operates LaLigaSportsTV, a free service that provides coverage of Spanish sports content but has yet to stream live LaLiga games. Source: Soccerex

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