Global professional services firm PricewaterhouseCoopers (PwC) has been selected to support the reform process for the Confederation of African Football (CAF) being overseen by world soccer governing body Fifa.
CAF and Fifa had signed a protocol agreement in July to outline a road map for reform and have now tasked PwC with conducting a general audit and overview of African soccer’s governing body.
PwC saw off competition from the likes of Ernst & Young, Control Risks and FTI Consulting to land the contract. It already has close ties with Fifa having been appointed by the organisation in 2016 to be its statutory auditor.
Now PwC’s remit will see it develop an internal due diligence plan with specific timings and phases, conduct an organisational review including the auditing of CAF accounts and put forward proposals to ensure full transparency of management processes.
The report from PwC will be submitted to the combined CAF/Fifa reform taskforce by the end of November, which includes independent members across the financial, judicial and political sectors.
This task force is also in discussions over how to develop future African inter-club competitions.
A statement issued by CAF read: ‘A consensus was reached between all participants that African club football needs to be radically transformed into a more appealing product. Concretely this means restructuring club competitions with the view to significantly increasing the number of African clubs playing at top level. This deep reform of African club football will help to bring it to a more global audience.’
The appointment of PwC comes as CAF remains mired in crisis. The body’s president, Ahmad Ahmad, is under investigation from the Fifa Ethics Commission and French anti-corruption authorities. Ahmad was arrested in June over allegations financial mismanagement and sexual harassment. He was later released.
The political unrest also saw Fifa parachute in its general secretary Fatma Samoura to take over the running of the regional soccer confederation for an initial six months.
Additionally, earlier this month, all 54 CAF associations agreed to hand over control to Fifa to market the media rights for their 2022 World Cup qualifying fixtures after it request an irrevocable mandate. Soccerex